Video prospecting, automated
Personalized video outreach. One take, every lead.
Record your pitch once. Pitchlane plays it over each prospect's own website and hands you a video for every lead, ready for Instantly, Smartlead or whatever sends your mail.
1,000+ companies send with Pitchlane
Video outreach tool
Your reply rate isn't low because of your subject line
It's low because your email looks like the other 40 they got today. Video fixes that, right up until you try to scale it: recording 200 Looms by hand is a job, not a strategy. So most teams record ten, get bored and go back to plain text with a first name in the subject line.
Pitchlane removes the part that kills video outreach. You record once, your real face and voice go to everyone, and each prospect opens a video with their own website behind you. Safwan went from a 1% to a 6% positive reply rate that way.
What each prospect actually gets
A good personalized video platform makes one recording look like it was made for one person, and Pitchlane does that in four places.
- Your recording, over their own website or LinkedIn profile, scrolling as you talk.
- Their name and company in your email copy and the video title, filled in automatically from your list.
- A personalized GIF thumbnail that gives them something to click.
- A branded landing page with the video and your Calendly, SavvyCal, HubSpot or Zcal booking link.
Works with your stack
Keep your sender. Keep your CRM.
You've already warmed the domains and built the sequences. Pitchlane plugs the video into what you run today.
How it works
From cold list to booked meeting in five steps
- 1
Record one pitch
Talk to one segment about the problem you fix. Leave out names and say "your site" instead, because it'll be scrolling right behind you. And remember to smile.
- 2
Upload a tight list
Making 1,000 videos takes about as long as making 10, so volume is the easy part. Targeting is where campaigns die: "Shopify agencies" gives you something true to say, and "B2B companies" doesn't.
- 3
Let Pitchlane render the list
Our recording bot visits each prospect's website or LinkedIn profile and captures it behind your pitch. You get one video, one landing page and one GIF per lead.
- 4
Send from the tool you already use
Smartlead and Instantly connect directly. Saleshandy, lemlist, HubSpot, Apollo, Expandi and 20+ others connect by CSV, webhook or Zapier.
- 5
Call whoever watched
Views, plays and clicks come back per lead. Follow up with the people who watched, and kill the campaign nobody plays.
Results
What happened when they hit send
I now believe that signing clients is easy.
300% increase in meetings booked.
One new client from 155 contacts.
Who runs this
Personalized sales videos without a new take for every prospect
Salespeople get a first touch that doesn't read like a template. Marketers get personalized video for outbound without a production budget. GTM engineers get a REST API, webhooks and a Zapier app to wire it into the rest of the pipeline. Agencies get one more thing to sell to every client, on plans that start at $37 a month.
Personalized sales videos
What real personalization looks like to a buyer, and why swapping in a first name stopped counting years ago.
Read the sales guidePersonalized video marketing for outbound
How to keep a campaign feeling personal once the list passes the size anyone could do by hand.
Plan personalization at scalePersonalized outreach at scale
One spoken pitch, a different website behind it for every prospect, and a sequence built around that.
Plan your outreachVideo sales tools
Which video sales software is built for working a list, and which leaves you recording all afternoon.
Compare video sales softwareStill recording every take? Here's the Loom alternative for sales outreach and our breakdown of video email software.
Case studies
Erik booked 300% more meetings. Maarten closed $20,000 in 3 weeks. Here's how they ran it.
All case studiesPricing
$37 a month for 250 videos. No seats.
Loom and Vidyard charge per recorder. Pitchlane charges for videos sent, so three people can run outreach for the whole team without buying twenty licences. $37 a month covers 250 videos, $67 covers 500, and packages run up to 20,000. Every plan includes unlimited campaigns, custom hosting domains and the integrations. See all plans, or try it for 14 days with 250 videos.
Pitchlane
$37 /month
billed monthly
- Unlimited Campaigns
- Works with 20+ sending tools
- Integration with Calendly, Savvycal, Hubspot calendar, Zcal
- Custom Video Hosting Domains
- Scrolling in Videos
Agency
Agency Plans
Custom pricing for high-volume teams
- Unlimited Videos
- Everything in Pitchlane
- Dedicated rendering capacity
- Priority support
- White-glove onboarding
Questions
Frequently asked questions
What shows in the background of a Pitchlane video?
Any public page. Most campaigns open on the prospect's own website or LinkedIn profile, then cut to pages everyone sees, like your case study or pricing. Each page is either personal to the lead or shared across the list, and you decide which.
Does the video say the prospect's name?
No, and that's deliberate. Tools that say names clone your voice, and a mangled "Siobhan" is a bad way to open a relationship. Every lead hears the real recording you made, with their own website moving behind you. Their name and company go in the email copy and the video title, filled in from your list.
How is this different from recording a Loom for each prospect?
Loom records one video for whoever you share it with, so a list of 500 means 500 takes, and Loom removed audio variables, its record-once feature, from all plans on September 30, 2026. Pitchlane turns one recording into a separate video for every lead and hands the links to Instantly, Smartlead, lemlist, HubSpot or Apollo.
How many personalized videos can I make?
As many as your credits cover. Plans run from 250 videos a month up to 20,000, with custom plans above that, and campaigns are unlimited. Making 1,000 videos takes you about as long as making 10, because you only record once.
How do I send the videos to prospects?
With whatever you already send from. Smartlead and Instantly connect directly. Saleshandy, lemlist, HubSpot, Apollo and 20+ others connect by CSV, webhook or Zapier. For LinkedIn, put the links in a tool like Expandi. Your domains, warmup and sequences stay exactly where they are.
What does each prospect receive?
A personalized GIF thumbnail in the email, linking to a branded landing page with their video and your call to action. Add your Calendly, SavvyCal, HubSpot or Zcal booking link and they can book straight from the page.
Can I see who watched my video?
Yes. Views, plays and clicks come back per lead, so your follow-up call goes to someone who just watched you talk. Push the events into your CRM or sequencer by webhook or Zapier.
Is there a free trial?
Yes. The 14-day trial includes 250 videos, enough to run a real campaign against a real segment and see what comes back. Paid plans start at $37 a month for 250 videos.